How to Master LinkedIn for Business Diploma Course

Time to complete: 80 hours
Pages: 100 | Words: 21,000

Updated for 2017! This course has been updated for the new LinkedIn layout.

Course Details

So you’re on LinkedIn, and you’re connected to some people. Now what do you do?

Do you know how to use LinkedIn on a regular basis to help your business? Do you have a strategy? Do you want to make new contacts, find the right people with whom to connect and turn your profile into the sort of polished profile that gets you noticed by the right people? Do you just want to get more from LinkedIn?

At the Online Learning Academy, we take a no-nonsense approach to improving your skills with LinkedIn. With the help and support of a team of experienced online tutors and editors, you’ll quickly discover how to make the most of LinkedIn, whether it’s for your career progression or for growing your business.

Our approach to learning

Whether you’ve been using LinkedIn for many years and have hundreds of connections, or if you’re new to LinkedIn, we believe we can help you develop your LinkedIn profile to maximise its effectiveness. Our tutors are on hand to offer support and advice during every module, and to aid you with each assessment and practical exercise.

Step-by-step examples and guides

We show you exactly how to do things on LinkedIn, with step-by-step instructions that will have you making the most of your LinkedIn profile and your contacts.

You will:

  • Learn how to create a profile and company page that will get you found and noticed
  • Understand the role of influencers and publishing on LinkedIn
  • Track the success of your LinkedIn content
  • Build a picture of your target audience on LinkedIn
  • Make full use of your connections outside of LinkedIn
  • Understand how to use groups, recommendations and endorsements
  • Learn tips for using the LinkedIn mobile app and Premium accounts
  • Develop a LinkedIn business strategy to generate business leads

Modules

Module 1: Degrees of Connection
Module 2: The Difference between Profile and Company Pages
Module 3: Completing your Profile
Module 4: Following Companies
Module 5: Posting on LinkedIn
Module 6: Connections
Module 7: Groups
Module 8: Company Pages
Module 9: Jobs & Recruitment
Module 10: LinkedIn Mobile App
End of Course Assessment

Course Syllabus

  • Introduction
    • Why LinkedIn is Different
    • What you will learn
  • How to use this Course
  • Module 1: Degrees of Connection
    • Six Degrees of Kevin Bacon
    • How Many Connections Is 500+?
    • Settings
    • LinkedIn Premium
  • Module 2: The Difference between Profile and Company Pages
    • Company Pages
    • Profile Pages
  • Module 3 – Completing Your Profile
    • Profile Summary
    • Experience
    • Volunteer
      • Some stats from LinkedIn
    • Skills
      Education
    • Additional Info
  • Module 4: Following companies
    • Influencers
  • Module 5: Posting on LinkedIn
    • Posting Updates
    • Publishing Articles
    • Headlines are Important
    • Editing a Post
    • Post Analytics
    • Tracking Trends
    • Discovering Demographics
    • Who has Responded to You?
    • Interacting – Commenting & Sharing
  • Module 6: Connections
    • Finding Connections
      • Exporting Connections
    • Recommendations
    • Endorsements
  • Module 7: Groups
    • Finding Groups
    • Starting a Group
      • Inviting Members
      • Engaging Members
  • Module 8: Company Pages
    • Sponsored Updates
    • Acquire a Target
    • Decide on Your Ad Type
    • Showcase Pages
    • Connect Profile to Company Page
  • MODULE 9: Jobs & Recruitment
    • Job Seeker Premium Account
  • Module 10: LinkedIn Mobile App
  • Conclusion
  • Exercise Tips & Answers
  • How to Master LinkedIn: Final Course Assessment

Video

This video shows one of our classroom courses for LinkedIn.

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Reviews

  • Would recommend to others

    Darren was able to respond to specific questions in relation to how we each want to use LinkedIn.

    Content covered was fine – easy to follow and take on board. Even with the changes that had occurred since the handout course book was created!

    Took me back to my old IT trainer days!!!

    Would recommend to others, especially if they had not used LinkedIn for a while, as there are certainly some hidden elements that could be missed which are actually very useful!

    257 of 541 people found this review helpful.

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  • The course was excellent

    Darren asked what our objectives were at the start and ensured these were met.

    In my view LinkedIn is not the most user friendly site, mainly due to a number of functions not made clear, therefore it was good to explore the site with someone who clearly knew what they were doing.

    Although the support booklet is heavy reading the practical examples covered much of this and helped cement my understanding.

    192 of 418 people found this review helpful.

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