Using social media to advertise a brand has become an essential part of any entrepreneur’s business strategy, and you don;t have to be a big brand to take advantage of what social media has to offer.
By using software that is readily available online, you can easily create effective Facebook adverts that give you a strong return on ad spend (ROAS).
Social media adverts can help you to target your ideal audience. To get the most traction out of your advert, it is essential that whatever goods or services you have to offer are promoted to people who are interested in them. In order to do this, it’s easy to build a profile of an ideal audience, using your own database of customers and creating a ‘lookalike’ audience. This audience can be filtered by geographic reach. Filters associated with interests, past purchasing habits, and other demographic details ensure your adverts reaches the right people.
The copy used to compose your advert should be unambiguous and easy to understand. Using an eye-catching visual is one way in which to enhance the effectiveness of your advert. If it attracts the eye, potential customers are more likely to engage with the text and with your product.
Finally, do not forget the call to action. Invite customers to click on a link to your online store, or to visit you in person. Calls to action give adverts purpose and helps to turn online browsers into online clients.
If you want to know more about how to make social media advertising work for you, why not download our Facebook Ads Training Masterclass?