Barely a day goes by without some mention of a celebrity or a politician’s musings on Twitter, or about how the platform is used to mobilise subversive action. Twitter can seem an intimidating place to join for the uninitiated, but it doesn’t have to be.
As any business owner will tell you, Twitter is so ubiquitous that it is practically obligatory to nurture some sort of presence on it, whether your business is small or large. This helps businesses to grow their brand and interact with customers.
Though Twitter has been around since 2006, if you are yet to venture there, it can be hard to know where to start. These three tips can help you on your way:
1. Set up an account
First things first, register yourself on Twitter and set up a profile for your brand. You can choose a profile name – also known as a handle – that is easy to remember and that reflects your business. People will use this to tag you and to find your profile.
2. Follow similar accounts
Start following brands that offer parallel services to yours, or even the profiles of your competitors. Follow organisations your clients care about. Not only will you stay up to date with what’s going on in your sector, but you can start to pick up followers of your own.
3. Use hashtags to create a buzz around your posts
Hashtags act as markers, or labels, which enable followers – or anyone interested in your tweet – to follow the conversation easily. Be creative with your hashtags… make people smile!
There are plenty of ways Twitter knowhow can help any business. If you want to know more, why not download our Twitter for Business Marketing diploma course?