Three ways to make Facebook Ads work for your business

You already know that Facebook is one of the most effective marketing tools for your business. You use a Facebook page to interact with current clients and potential clients, but if you want to draw in a bigger crowd or get noticed by people not yet familiar with your business, Facebook Ads might be the way to go.

Millions of businesses around the world use Facebook Ads every day, and Facebook offers a range of options for your advert. Here are some points to think about when choosing the right one for your brand.

1. What do you want the ad to do?

It may seem self-evident that you want to the advert to increase your revenue, but how do you want to do this? Do you want a campaign that helps to raise awareness about your brand, so that people keep it in mind? Do you want them to go to your website? Do you want to convert browsers into buyers? The objective of the campaign will influence the approach you adopt.

2. What format will work best?

Facebook offers a variety of advert formats. Canvas adverts comprise a melange of still imagery, video and text to create an ambiance about a brand. Carousel adverts showcase a range of products brand offers to give a sense of the variety available. Classic single image adverts are easy to read and make an immediate impact on potential clients

3. How will you know it works?

Facebook Analytics tells you how many people are viewing your advert, where from, and how long for. Analytics tell you how many viewers click through to the website, whether someone is accessing your advert on a mobile device or computer, and gives you insights into who your clients are.

If you want to know more about how to make the most of Facebook Ads, why not attend our live Facebook Ads Online Training Session?