Using memes as a social media marketing tool

As the festive period approaches, local business’s thoughts turn to how to make the most of their online marketing platforms to attract customers during this busy time.

Using memes in Facebook advertising can be an effective strategy, but it comes with both advantages and potential pitfalls. Memes are widely popular on social media and can help you engage your target audience and make your content more shareable. Here are some considerations when using memes in Facebook advertising:

• Audience Relevance: Make sure the meme is relevant to whoever you’re targeting your product or service toward. If your audience doesn’t resonate with the meme, it may confuse your message.

• Brand Alignment: Make sure the meme aligns with your brand’s tone and values. It should not be offensive or controversial, as this can backfire and damage your brand’s reputation.

• Creativity: Memes often succeed because of their humour, cleverness, or relatability. Be creative and try to add a unique twist that makes your meme stand out.

• Clarity and Message: Your meme should convey your advertising message clearly. Don’t sacrifice the message for the sake of humour.

• Legal Considerations: Ensure you have the rights to use the meme image. Some memes are copyrighted, and unauthorised use could lead to legal issues, so it is important to check the copyright of any image before you click ‘post’.

Don’t forget to include a call to action in your post, inviting potential clients to comment, click on a link or visit your store in order to complete the promotional message that you are trying to convey. If you want to know more about Facebook marketing, why not download our Elite Facebook Money Marketing Course for more information?