Why do people use fake social media profiles?

When Elon Musk bought Twitter, it was estimated that up to 15% of users were so-called bots or fake accounts, but what is the purpose of a fake account and why do people do it?

People set up fake social media profiles for various reasons, and their motivations can differ significantly. Some common reasons include:

Privacy and anonymity

Some individuals may simply create fake profiles to maintain an anonymous state on social media. They may not want their real identity associated with their online activities, perhaps to avoid potential consequences or to protect their personal information from being shared with others.

Online harassment or bullying

Unfortunately, some people use fake profiles to harass or bully others without revealing their true identity. This anonymity allows them to carry out harmful actions without facing immediate consequences.

Scams and fraud

Fake profiles can be used for fraudulent purposes, such as tricking others into revealing sensitive information or engaging in financial scams.


Catfishing is when someone creates a fake online persona to deceive others, usually in a romantic context. They might use fake photos and information to establish a relationship based on false pretences.

Promotion and marketing

Some companies or marketing agencies might create fake profiles to promote their products or services without revealing their affiliation.

If you want to learn more about face accounts and how to spot them, or if you’ve been harassed by one yourself, why not download our ‘How to Trace a Fake Facebook Account’ course?

Categories: Cyberbullying

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