Get a picture of your company’s target audience on LinkedIn

A social networking platform, LinkedIn is aimed at business professionals and helps them connect, collaborate, further their career ambitions and share information. However, to maximise its benefits, professional people and companies must use it effectively.

An ideal place to start is building a detailed picture of your firm’s target audience on LinkedIn. This lets you tailor messaging and content, so it engages and reaches the right people.

Defining your ideal customer

Begin by defining an ideal customer profile (ICP). Include specific industries, demographics, job functions and company sizes.

Use LinkedIn features

Now you can leverage innovative tools LinkedIn offers. Advance search filters let you identify professionals that meet your ICP criteria while contact and company targeting allows you to upload lists of firms to focus on. Audience analytics let you measure how your content resonates with your ideal engagement so you can adjust your strategy effectively.

Connecting and engaging

The next step is to connect with professionals and companies and build relationships. Interact with them by commenting or liking posts, sharing valuable articles and joining groups. Over time, offering support and insights you can forge lasting business connections. Take time to study your competitors and identify ways to update your messaging.

Refining targeting

You can experiment with different criteria when creating ICPs and compare results. Construct audience segments and use them to test various messaging approaches and keep track of your content’s progress and tweak your targeting informed based on the data.

If you want to leverage LinkedIn as a business tool, consider a Master LinkedIn for Business Diploma Course today.