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Five ways to use your avatar in your online marketing

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A common mistake in developing an online marketing strategy is to overlook the specifics of who a strategy is targeting. Knowing your customer is key to ensuring an effective strategy. One of the best ways to explore your customer is

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Why publishing content on LinkedIn is really worth it

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It has been a couple of years now since LinkedIn opened up its publishing of long form posts for all members, allowing people to publish their own blogs directly onto LinkedIn. Many people have tried it, some successfully and some not so successfully. But is it really worth the hassle? Is there any point in […]

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