How to link your Facebook Business Page to Twitter

If you run a Twitter account and a Facebook Page for your business, it’s only natural that you’d want to connect the two so that posts from one go to the other, and vice versa. However, when you look for instructions on connecting your Twitter account to your Facebook Page, you’ll find lots of information on how to do it one way (from Twitter to Facebook), and not very much on doing it the other (from Facebook to Twitter).

This is because Twitter is very user friendly, has a fully comprehensive guide on using everything and is often updated. Facebook, well, isn’t.

Let’s start with connecting Twitter to Facebook, as that’s the easy one. Doing this means that whenever you tweet something, it will also feed through to your Facebook account – either your personal account or your Facebook Page (depending on your preference).

It’s at this stage we should note that you can only connect ONE Twitter account with ONE Facebook login. This may seem as though it’s not a problem, but it will be an issue if you want to connect your personal Twitter account with your personal Facebook account, and you want to connect your business Twitter account with your business Facebook Page. If you use the same login for your personal Facebook Page and your business Facebook Page, you can’t connect them both. Twitter will tell you that the Facebook login is already connected to a Twitter account.

Now we’ve got that out of the way, here’s how you do it:

1. Log in to your Facebook account (if you’re like the majority of people on Facebook, you’ll already be logged in)
2. Log in to the Twitter account you’d like to connect to Facebook with
3. Position your mouse over your profile photo in the top right and choose the ‘Settings’ option when it drops down
4. From the menu on the left, choose the ‘Apps’ link
5. The top app should be for Facebook – click the ‘Login to Facebook’ option to connect your Twitter account to your Facebook account
6. Choose whether you want your tweets to go to your personal Facebook account, or to a Facebook Page you manage from the dropdown
7. You can also choose whether you want to send any retweets you make to Facebook (I wouldn’t do this, as it could get a bit much)

All done – now any tweets you make will also go to Facebook, but what if you want to do it the other way, and have posts made on your Facebook Page automatically post to Twitter? This one’s not quite as easy to find instructions for because Facebook’s help files are scarcely updated and often unhelpful. That being said, it’s actually surprisingly easy.

Here’s how you do it:

1. Log in to your Twitter account
2. Log in to your Facebook account (we know, you probably already are logged in)
3. Visit facebook.com/twitter – here you will see a list of the Facebook Pages you’re an admin of, and you have an option to connect them to your Twitter account
4. Choose the Facebook Page you’d like to connect to Twitter and, you guessed it, press the ‘connect to Twitter’ button
5. You can now configure the updates that are sent to Twitter as tweets – such as photos, status updates etc.
6. Click ‘save changes’

That’s it! Any Facebook Page posts you now make will also be tweeted to your Twitter account. If you do choose to do this, be aware of the 140 character limitations on Twitter when posting on Facebook, and be aware of the different lingos used between the two platforms – for example, posting on Twitter and asking for a retweet won’t make much sense to a Facebook user when it feeds through to Facebook.

If you found this Twitter tip helpful, let me know in the comments below. If you REALLY found this Twitter tip helpful, and want a lot more where this came from, we have a Twitter for Business Marketing Diploma Course available here at the Online Learning Academy. The course costs £295 but, by using the discount code TWEET29, you can get this course for just £29. This is a limited time discount, so download the course while the discount is still available.

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Darren Jamieson

Technical Director at Online Learning Academy

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