Facebook

Using social media to advertise a brand has become an essential part of any entrepreneur’s business strategy, and you don;t have to be a big brand to take advantage of what social media has to offer.

Everyone will be familiar with the concept of a meme on social media platforms, but what a meme does, how it can be used and what a meme means can often be

The rise of online frauds and scams has made internet users more and more aware of the problems associated with sharing too much personal information online. Facebook, and social media sites like it, report that as many as 8.7% of accounts on its site are

You already know that Facebook is one of the most effective marketing tools for your business. You use a Facebook page to interact with current clients and potential clients, but if you want to draw in a bigger crowd or get noticed by

People with an interest in social media cannot fail to have noticed the video of Facebook founder Mark Zuckerberg which went viral this month. In it, the online entrepreneur is seen talking to a camera, with a news ticker along the bottom of the screen saying ‘whoever controls the data controls the future’. The likeness […]

Following the recent high profile revelations of the way Facebook users’ personal data has been manipulated to influence voting behaviour, you may be feeling a little of wary of Facebook at present. Are its security measures sufficiently robust? How does it take action if people flout its terms of service? One policy that Facebook has […]

A lot of people forget that Facebook is a public forum, and a lot of what they do on it could create problems for them if it falls into the wrong hands. Today is Safer Internet Day, so if you have fears about your online safety, or you’ve already been harassed or exploited on social […]

Trolling and cyberbullying are irritating and potentially harmful habits, and the people that engage in it tend to be those that wouldn’t say boo to a goose if they didn’t have the protection of their computer or mobile phone screen in front of them, but what happens when they’re actually confronted about what they’ve done? […]

When Facebook first took off, how many ‘friends’ you had was quite a big thing. Facebook made it very public, and some people may have found it a bit disheartening to see people with four-figure friend lists while theirs was grinding to a halt around the 75 mark. Today, Facebook seems a lot less competitive, […]

One of the easiest ways you can add content and generate discussion on your business Facebook page is by sharing content from other pages and websites. Obviously, it’s better to generate your own content, whether that be writing articles, how-to guides or creating your funny memes, but not everyone has the time for that. If […]

If you’re an avid Facebook user and you’ve ever shopped on websites such as eBay, Amazon or even Halfords, you may have noticed those adverts that seem to follow you around Facebook wherever you go. It’s becoming more popular, certainly at this time of year, and is surprisingly easy to do. If you haven’t noticed […]

It was announced this week that online trolls could face prosecution in the UK under new legal guidelines. The BBC reported the story on Monday, with Alison Saunders, the Director of Public Prosecutions, commenting: “The internet’s not an anonymous place where people can post without any consequences. People should think about their own conduct. “If […]

Since writing an eBook on how to trace a fake Facebook profile, I’ve been watching, with interest, the comments online surrounding the eBook and the issues it tackles. A thread sprung up recently in a Facebook group where someone needed help tracking down the person responsible for creating a fake Facebook profile. The fake profile […]

Having a contact form on your website has been the tried and tested means of communication for website owners for many years. It’s a perfectly simple premise; you have a form, website visitors fill it in and click send, and you receive an email. What could be easier? Well, some messages sent via websites can […]

We recently published an eBook on tracing a fake Facebook profile. It talks you through the process of how you capture information about the person who created the fake profile, and what to do with that information once you have captured it. The process explained in the eBook isn’t hypothetical and isn’t theory – it’s […]

A few years ago, I was asked to find out the identity of someone who had created a fake Facebook profile. The fake profile was pretending to be someone else and was sending offensive messages to that person’s friends. Nobody knew who had created it, or why, and it was posting some very hurtful comments. […]

There are many different ways to share your website’s content via Facebook, but none of them allow your content to be displayed in a really nice format within Facebook, complete with images, video and sharing options. That was, at least, until Facebook launched its new service ‘Instant Articles’. Instant Articles is specifically for smartphone users, […]

Increasing the number of likes on your Facebook page is something most business owners try to do. It expands the audience on Facebook so more people will see your posts, and it makes you look more credible as a business. A page with a large Facebook following will be able to share its updates, generate […]

Regular Facebook users may have noticed that some Facebook Pages feature a ‘tick’ to signal the page has been verified as official. This is similar to the blue tick you see on Twitter accounts, to help you distinguish between the genuine businesses and celebrities from the parody accounts. Unlike Twitter, however, you can actually ask […]

If you run a Twitter account and a Facebook Page for your business, it’s only natural that you’d want to connect the two so that posts from one go to the other, and vice versa. However, when you look for instructions on connecting your Twitter account to your Facebook Page, you’ll find lots of information […]